The Rise & Shine Campaign is a non-profit organization sponsored by P&G Brands with a main goal of making the lives of women better. P&G donated a large sum of money to benefit the Canadian Breast Cancer Foundation. Comedians joined the initiative to raise awareness and so a new video was posted each day. P&G pledged to give $1 for each facebook fan that watched a video, up to a sum of $30,000.
What the Facebook Page has to say:
Procter & Gamble and its participating brands believe in helping women start their day with the confidence that comes from looking their best, while taking pride in supporting a cause they care about. That’s why we’ve increased our commitment to the Canadian Breast Cancer Foundation. This year we’re giving $275,000.
In addition, our Facebook fans have helped us raise $30,000. By watching the funny videos, our total contribution will be $305,000. We’ll continue to post new videos, so please watch and forward to your friends – because a future without breast cancer starts with awareness. By supporting the participating brands, you’re helping assist in the Foundation’s vision of creating a future without breast cancer.
For more information on Rise & Shines contribution to The Canadian Breast Cancer Foundation, visit their Facebook Link.
My Cancer Tributes:
October: A Month To Celebrate And Remember.
Parting Advice From My Nan: "The Prettiest Thing You Can Wear For Me Today Is A Smile".
Join The "TELL HER" Movement.
*This is not a sponsored post. It is based on my own experience and opinions.